On Making.

Shawn Roos
Nov 1, 2020
Ilya Milstein — “The Minimalist’

My process: Make a thing. Change it. Now I have two things. One of these two things is better, both in total and in any particular detail. I try to notice these differences and amplify the good parts. Then I go back, make another thing, and repeat the process.

I’m not shy about making changes either. Even when I like a piece of work, I try to change it and improve it. As the work gets better, improvements are more difficult to find. Once I like something and the efforts to improve start to flag, I move on.

As part of this process I throw away a lot of work. I accept that.

- @kocienda

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Shawn Roos

Product Person in Cape Town, trying to help creators. A curious soul, connective mind with past lives in Advertising, Digital, Insurance and Christianity.